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To attract the right visitors to your Web site, you need to use keyword phrases instead of just single keywords This helps search engines match users to results that are more relevant to them Just like a keyword is a single word used as a search query, a keyword phrase is two or more wordsKeywords, also commonly called search terms, are the words that you enter into the database search boxes They represent the main concepts of your research topic and are the words used in everyday life to describe the topic Without the right keywords, you may have difficulty finding the articles that you needHere's the stepbystep guide on how to use it 1 Do your keyword research Before you can write a blog post that converts, before you decide on a content strategy, and — certainly — before you start writing, the first thing you need to do is research (our keyword research guide might be helpful for you) After all, you can't break data down if you don't have it! Why You Shouldn T Do Keywor